Did you know 83% of business owners, executives and managers consider Artificial Intelligence (AI) a top priority for their business strategy, while 37% of organisations claim to have already implemented AI technology in some form? With every new AI technology or machine learning breakthrough, business leaders are increasingly recognising the strength of AI. Customer service departments are starting to choose AI virtual assistants that provide real-time support, while other companies are using AI to predict consumer behaviour to tailor offers and marketing materials more effectively. It's no secret that marketing is essential in helping businesses create and establish long-lasting relationships with their audiences, and marketing for technology businesses is no different. Technology is ever-changing, so it's crucial that technical companies adapt and focus on the long-term to keep up with the evolving market.